What you need to know in advertising today


Since news of Facebook’s data scandal involving Cambridge Analytica broke earlier this month, its vice president of global marketing solutions, Carolyn Everson, has spent much of her time putting out fires.

Everson has been reaching out to the company’s many advertisers, helping them understand the ramifications of the crisis and the steps Facebook has taken since it erupted.

But there’s one group that was notified first – and wields more influence than anyone else over Facebook.

That group is Facebook’s client council, a 21-person team comprising marketing heavyweights from both brands and ad agencies who work closely with Facebook executives including Everson to improve its products and help it better cater to the industry’s needs.

To read about the members of Facebook’s Client Council, click here.

In other news:

Facebook stock plunges after FTC confirms it’s investigating the company’s privacy practices in wake of Cambridge Analytica scandal. The Federal Trade Commission publicly confirmed on Monday that it was investigating Facebook as a result of the Cambridge Analytica scandal.

The Cambridge Analytica whistleblower denied claims that micro-targeting doesn’t actually work – and said they did it 10 times better than rivals. He said that programs associated with their work had conversion rates as high as 10%, more than 10 times greater than comparable efforts.

Tumblr deleted 84 accounts it said Russian propagandists may have used to spread misinformation on its platform during the US presidential election. Tumblr said the accounts had connections to the Internet Research Agency, a Russian trolling operation.

Spotify said it expects revenue growth of 20% to 30% this year in a forecast published a week before the firm goes public. The company also expects to have signed up between 73 and 76 million paying subscribers for the month.

Critics are slamming this ‘racist’ Heineken beer ad that declares ‘lighter is better. Heineken apologised, saying “We missed the mark, are taking the feedback to heart, and will use this to influence future campaigns,” in a statement.

The Stormy Daniels ’60 Minutes’ interview scored the show’s best ratings in nearly a decade. Daniels’ interview scored over twice the average number of viewers for “60 Minutes,” according to Nielsen‘s preliminary “overnight” measurement.

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