Since news of Facebook’s data scandal involving Cambridge Analytica broke earlier this month, its vice president of global marketing solutions, Carolyn Everson, has spent much of her time putting out fires.
Everson has been reaching out to the company’s many advertisers, helping them understand the ramifications of the crisis and the steps Facebook has taken since it erupted.
But there’s one group that was notified first – and wields more influence than anyone else over Facebook.
That group is Facebook’s client council, a 21-person team comprising marketing heavyweights from both brands and ad agencies who work closely with Facebook executives including Everson to improve its products and help it better cater to the industry’s needs.
To read about the members of Facebook’s Client Council, click here.
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