What you need to know in advertising today

After the year that Uber had in 2017 with the Fowler uproar, the Waymo lawsuit and former CEO Travis Kalanick’s unceremonious departure anyone would have thought twice about taking up the job of turning the dented brand around.

Not Bozoma Saint John.

The former Apple Music executive, who’s now Uber’s brand chief, spoke about her unique mission at the South by Southwest interactive conference in Austin, Texas this week. To read more about how she’s working to help turn around Uber’s image – she’s even gone as far as driving Uber’s on occasion – click here.

In other news:

Speaking of Uber, you need to read this huge investigative piece by Business Insider’s Julie Bort: THE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber’s infighting, backstabbing, and multimillion-dollar exit packages.

Speaking of SXSW, everyone there is talking about HBO’s live marketing event for the scary robot show “Westworld.”

Disney is set to dominate Netflix in the battle to be ‘the world’s leading content company.’ An RBC Capital Markets analyst says that if the pending Fox acquisition closes, Disney will have the assets it needs to seriously threaten Netflix’s streaming lead.

Meredith, which recently acquired Time Inc., is the ultimate anti New York media company, reports the New York Times.The Des Moines, Iowa-based firm is leaning into print at a time when the magazine industry is reeling from cutbacks.

Some publishers are hoping that Pinterest can become a new traffic source, now that Facebook is choking off traffic to news, reports Digiday. Content companies said they’re hearing more from the low-key digital media platform.