When some brands’ ads ended up next to troubling videos on YouTube last March, JPMorgan Chase responded by pulling its ads from the platform.
Dissatisfied with YouTube’s slow response, the bank decided to take matters into its own hands. It created an internal tool to make sure that its ads don’t end up next to unsavoury content on YouTube, only going back to YouTube after testing the tool.
To read more about JPMorgan Chase’s internal algorithm, click here.
In other news:
Hoda Kotb will be Matt Lauer’s permanent replacement as ‘Today’ coanchor for NBC. Kotb, a beloved NBC veteran who has been with the network since 1998, had been filling in since Lauer was fired from NBC in November following an accusation of sexual misconduct.
YouTube star Logan Paul apologised after filming a dead body in Japan’s ‘suicide forest.’ Paul released a video late in December in which he filmed himself and his friends discovering a dead body in the Aokigahara forest in Japan.
Uber is testing subscriptions for its food delivery business.UberEats UK country manager Toussaint Wattinne said that it has tested subscriptions in several cities.
Hit app HQ Trivia is finally available on Android. The beta version is available in the Google Play Store’s Early Access section.
Subway’s ‘mystery meat’ and ‘mushy and rotten vegetables’ destroyed the ‘Eat Fresh’ advantage it spent years building. Subway has fallen behind on food industry trends – and it could be killing the chain.
Snapchat is reportedly considering a new ad unit that forces viewers to watch ads for three seconds before they can skip, reports Ad Age. Such ads could help the company drive up its rates, which dropped by 60% on average in the last quarter as more marketers bought Snap ads using its self-serve platform.
Veteran TV news executive David Bohrman is launching a new over-the-top video service called the Political Voices Network, reports Axios. The service aims to a reach progressive Americans on the left, and the revenue model will be a mix of advertising and subscriptions.
CNN aired its first live TV commercial during its annual New Year’s Eve telecast on Sunday night. Insurance company MassMutual and creative agency-of-record Johannes Leonardo created a two-minute film that highlights six stories about real families, communities and strangers who helped each other in 2017.
And ICYMI during the holidays:
Google and Facebook broke a promise to advertisers. In 2017, it became clear that the open nature of these giants means they can’t possibly keep track of what kind of content appears on their platforms.
Here are the 4 stories we think will shape media and advertising in 2018. If anything, 2017 was all but a precursor to what lies ahead.
Speaking of 2017, here are the 16 stories that shook media and advertising in 2017. From brand rage to merger mania to Amazon’s power, everything seemed up for grabs.
Inside Havas New York, an advertising company which has its own dedicated meditation room and weekly farmer’s market. The agency’s emphasis on healthy, holistic living and clean eating is a passion project of its chief creative officer Harry Bernstein.
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