What you need to know in advertising today

YouTube is getting its biggest makeover to date.

The company’s iconic logo is getting a refresh, with the focus shifting away from the word “Tube” onto the play button for the first time. The updated logo consists of the YouTube icon — a red tube with a white screen and a red play button — followed by the YouTube wordmark in black. The logo also has a new typeface and colour scheme.

To read more about YouTube’s new look, click here.

In other news:

Check out these smartglasses designed by $US4.5 billion startup Magic Leap. A design patent application filed in 2015 shows a skinny pair of glasses with oval goggle-like frames, and sensors on the right and left-hand sides of the headset.

How the “Facebook of music” is using big data to find the next pop star. The online music hub ReverbNation has established a track record of success in bringing new talent to the fore in popular music.

Amazon and Microsoft team up to make their AI assistants Alexa and Cortana talk to each other. The surprising partnership will mean that the two companies’ voice-activated AI assistants Alexa and Cortana will be able to communicate with one another to access their respective features.

The Facebook show featuring famous NBA dad LaVar Bell will debut tomorrow, reports Variety. “Ball in the Family” will be one of many new originals set to start streaming on Facebook’s new TV competitor Watch.

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