What you need to know in advertising today

Procter & Gamble, consumer products giant that is the world’s biggest advertiser, has aggressively pushed to clean up the murky digital advertising landscape
— including by slashing its own spending on online ads.

But the cutback in spending did nothing to hurt sales, its chief brand officer said Thursday.
To read more about what Marc Pritchard, P&G’s chief brand officer, told attendees Thursday at the Association of National Advertisers’ Masters of Marketing Conference, click here.

In other news:

JPMorgan’s marketing chief says Amazon is a real challenger to Facebook and Google in digital advertising. “I think they feel like the first big, emerging advertiser that can be grouped with Facebook and Google,” she said at ANA’s Masters of Marketing Conference.

Marketers like Chipotle are turning to consulting firms to help transform their businesses – and ad agencies are nervous. The debate is whether these bottom line, data-oriented firms can reproduce agencies’ creativity.

Indeed, consulting firms like Deloitte say that marketers aren’t getting what they need from traditional advertising. Still, the company’s CMO says that there’s still room for classic agencies.

How global sports brands like Real Madrid are learning to think like digital media companies. Even franchises like the Chicago Bulls and Golden State Warriors are making shows for Facebook Watch.

The ad tech company The Trade Desk says it will soon have more consumer data than Google and Facebook. The firm’s CEO plans to provide marketers an alternative to the so-called “duopoly.”

Netflix is raising its prices again. The standard plan will jump to $US10.99 a month from $US9.99.

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