What you need to know in advertising today

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The Super Bowl isn’t the Super Bowl without its ads, but luckily you don’t need to wait until Sunday to watch them.

This year, NBC is reportedly charging $US5 million per 30 seconds of commercial showing time. Some of the world’s biggest companies have spent millions on a premium spot for Sunday night’s show.

Find out what we know so far, based on a list put together by iSpotTV and what we’ve seen so far online.

Here is your definitive guide to all of the commercials airing during the Super Bowl.

In other news:

At Vice Media’s once high-flying ad agency Carrot, a founder is out and insiders describe a hostile culture toward women. Current and former employees at Carrot have spoken with Business Insider and described a workplace that, they said, was littered with sexism and misogyny.

Google parent Alphabet misses earnings targets, stock fall. The company is paying more in traffic acquisition costs (TAC), which has been a concern as searches shift from desktop to mobile.

Amazon beat Wall Street’s expectations for its Q4 earnings, with $US60.5 billion in revenue, up 38% YoY. Its “other” division, where its advertising revenue is accounted for, grew 60% to $US1.7 billion in the fourth quarter, as Digiday reported.

Apple too reported its Q1 earnings on Thursday, in which it announced that it sold fewer iPhones, but made more profits than ever: $US20.1 billion. It sold 77.3 million iPhones, a small declined of 0.9% on this time last year.

Brian Chesky, Airbnb’s CEO, announced that the company won’t go public in 2018. Airbnb also said that CFO Laurence Tosi has stepped down to focus on his investment fund, while Belinda Johnson has become the firm’s first chief operating officer.

Instagram is rolling out an update to its app that will let users post stories with just text, without having to take a photo first. The feature, called “type mode,” is also adding new styles, colours, and backgrounds.

These are the 19 most popular YouTube stars in the world – and some are making millions. To get a closer look into which stars rule YouTube, we looked at the SocialBlade rankings to see who had the most subscribers.

Speaking of YouTube, Google announced Friday it’s going to start labelling all videos from what it identifies as state-funded broadcasters, the Wall Street Journal reports. This is significant considering that YouTube has been a key outlet for RT, the Russian state news organisation.

Ad agency Droga5 has fired its chief creative officer, Ted Royer, Adweek reports. A company representative said in a statement: “We are committed to maintaining a safe and inclusive environment for all our employees. We are unable to comment further on personnel matters.”

BuzzFeed editor Ben Smith and Laurene Powell Jobs have reportedly held discussions about Powell Jobs’ Emerson Collective investing in BuzzFeed’s news division, the Financial Times reports.BuzzFeed, which split its business into separate news and entertainment units 18 months ago, was recently hit by a round of lay-offs in London and New York.

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