What you need to know in advertising today

As it comes under fire for its role in enabling Russian interference in the 2016 US presidential election on the one hand, Facebook is looking for help on the marketing front to tell a very different story on another.

Facebook has reached out to various advertising agencies for a strategy and advertising campaign assignment amid the crisis, Business Insider has learned.

The company has issued a request for proposals (RFP) to a number of agencies in the past couple of weeks, multiple people have have confirmed to Business Insider on the condition of anonymity.

To read more about Facebook’s RFP, click here.

In other news:

Facebook is also looking into calls to cut off Breitbart from its ad network. The company is reviewing complaints received about content on far-right website Breitbart after an anti-Breitbart group claimed that Breitbart’s content violates Facebook standards.

Speaking of Facebook, the company should also take a page from YouTube’s playbook. The World Series was a coming out party for YouTube TV and if Facebook is serious about making Watch a big deal, it needs to plan a similar big TV ad effort.

And on the topic of Breitbart, major right-wing donor Bob Mercer is stepping down as co-CEO of his hedge fund and selling his stake in the company. In a letter to employees, he sought to distance himself from polarising figures like Steve Bannon and Milo Yiannopoulous.

A Twitter employee on their last day of work took down President Donald Trump’s account for 11 minutes. Twitter said it is “taking steps to prevent this from happening again.”

Here’s what’s really terrifying about the Twitter employee who temporarily disabled Trump’s account on his last day. It’s a glaring security issue.

Apple announced its quarterly earnings yesterday and beat expectations. Its revenue was $US52.6 billion, up 12% year on year, versus expectations of $US50.5 billion and Apple’s own forecast of between $US50-$US52 billion. Plus, the iPhone X goes on sale today.

Sprint and T-Mobile are reportedly working to save their merger after talks broke down. The wireless carriers could announce a deal within weeks.

Alibaba surged after beating on earnings and boosting its outlook for the year. China’s largest ecommerce company reported adjusted earnings per share of 8.57 yuan ($US1.29), topping the forecast of 6.86 yuan ($US1.04).

361,000 Americans binge-watched the entire second season of Netflix’s ‘Stranger Things’ in the first 24 hours, Nielsen says. An average of 4 million viewers watched each episode of “Stranger Things 2.”

Gothamist and DNAinfo have been abruptly shut down only six days after their reporters voted to unionize, the New York Times reported. Joe Ricketts, the billionaire founder of TD Ameritrade who owned the sites put the blame on profitability, saying that businesses need to be economically successful if they are to endure.

Teen Vogue announced that it is ending its print edition, the Wall Street Journal reported. The decision was part of a broader effort from parent company Condé Nast to trim print costs with other publications too being affected.

CNN is gearing up to launch tiered subscriptions to access special content on verticals such as CNN Money and CNN Politics, the Wall Street Journal reported. The move is part of CNN’s plan to grow its digital revenue from an estimated $US370 million this year to $US1 billion by 2020

Shares in ad tech company Rubicon Project fell 13% in after-hours trading on Thursday after the company reported a 47% drop in revenue and a wider loss in the third quarter, AdExchanger reported. The company then warned things are going to get worse next quarter.

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