What you need to know in advertising today

If you happened to open Snapchat last Friday, you would have likely stumbled upon
a Netflix lens that was designed to make you feel like you were inside the famous living room from its hit series “Stranger Things.”

With a few taps of you mobile screen, you could interact with several items in the digital version of the “Stranger Things” room — like bookshelves that shake and mysteriously boarded up windows — all via an augmented reality experience constructed by the team at Snap.

The Netflix lens is a prime example of Snapchat’s 3D World Lenses, the latest iteration of the company’s popular sponsored lenses that let people feature animated branded objects into their snaps. It’s perhaps Snapchat’s most sophisticated lens to date.

And more notably, it further cemented Snapchat’s position as the leader in augmented reality, ahead of competitors like Facebook and Google, at least as far as marketers are concerned.

To read more more about how Snapchat is blowing past its ompetitors when it comes to augmented reality ads, click here.

In other news:

Facebook crushed its third-quarter earnings but warned investors that future profitability will be impacted by increased investments in security. The social network grew its daily active users to 1.37 billion, a 50 million user increase from the previous quarter.

Speaking of Facebook, the company quietly updated two key numbers about its user base. It increased its number of estimated duplicate accounts from 6% to 10% and fake accounts to 2-3% from 1%, which will affect Facebook’s tool for advertisers.

The CEOs of Facebook, Google, and Twitter are getting blasted for not showing up to congressional hearings on fake Russian ads. Many political observers criticised the move, arguing it would have been better to hear testimony from the people in charge.

And on the topic of Russian ads, here are 18 political ads you may have seen on Facebook that were actually made by Russian trolls. Members of Congress released some of the Facebook ads purchased by fake Russian accounts, most of which touched on politically charged issues like LGBT rights and immigration.

Apple CEO Tim Cook thinks Google and Facebook are facing a much bigger and more dangerous problem than ads placed by Russia-linked groups during last year’s election. Instead, he thinks misinformation and “fake news to broad numbers of people” are more important issues.

Apple published a press release with positive quotes from reviewers from publications like Buzzfeed, TechCrunch, a photography blog, and a few selected international newspapers. The iPhone maker also compiled those quotes into graphics and animations that appear to be perfect for use in advertisements or as a promoted post on Instagram or Twitter.

Amazon’s advertising business is crushing the competition. The company doesn’t report specific revenues for ads, but the category which includes them has grown 58% over the last year

TripAdvisor users are accusing the site of deleting their accounts of rape and assault. The users were given a variety of reasons for the deletions, from accusations of hearsay to violations of the site’s family-friendly policy.

Papa John’s has blamed its weak third-quarter sales on the NFL’s leadership failing to nip the anthem protest controversy in the bud, the Financial Times reports. The pizza chain believes that the controversy resulted in weaker ratings and fewer people seeing its ads.

Under Armour Chief Marketing Officer Andrew Donkin is leaving the company, amid declining sales, the Wall Street Journal reports. Pamela Catlett, senior vice president and general manager of Under Armour’s women’s and youth categories, is also leaving later this month.

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