What you need to know in advertising today

Amazon is the most authentic brand in the United States, according to a report from communications agency Cohn & Wolfe.

The company took the top honours in the “2017 Authentic Brands” study, followed by PayPal and Burt’s Bees. The study is part of the agency’s annual global consumer survey on the role of authenticity in business, with Amazon taking the number one spot not only in the U.S., but also in Cohn & Wolfe’s global study.

To read more about which other brands featured on the study, click here.

In other news:

The FCC is set for a final vote next week to reverse net neutrality rules in the US, paving the way for internet providers to block or throttle websites. FCC chair Ajit Pai claims the existing regulation harms jobs and investment.

Twitter has removed its blue Verified check from white nationalists like Richard Spencer, and the company won’t hand out more badges until it revamps its entire verification program
. The company has been criticised for handing out what is seen as an endorsement to white supremacists.

Here’s why videos of a woman tapping a hairbrush and Margot Robbie spreading Vegemite on toast have become internet sensations. Major brands including Dove and IKEA are tapping into the autonomous sensory meridian response, or ASMR, which is a tingling sensation that occurs when some people hear soft sounds.

Turns out that activist investor Nelson Peltz did actually win a seat on the board of consumer-packaged goods giant Procter & Gamble after all, the Wall Street Journal reports. An independent firm’s count of the 2 billion votes cast found he had won his proxy fight by a slim vote margin.

Facebook’s chief executive Mark Zuckerberg has said he’s surprised at the extent of the opioid crisis, but a CNBC investigation found his platform full of illicit ads for opioids
. Sellers abroad use Facebook posts and videos to market the drugs illegally.

The FCC isn’t alone: The Federal Election Commission (FEC) on Thursday plans to start the process that could introduce stricter rules governing disclosures on online political ads. While Google and Facebook have said they’re open to including those disclaimers inside ads themselves, Twitter, said that such labels “could significantly alter the way users engage with the platform on mobile devices.”

Meredith, publisher of Family Circle and Better Homes and Gardens, is pursuing Time Inc. again, the New York Times reports. The deal is being backed by Charles G. and David H. Koch, the billionaire brothers known for supporting conservative causes.

Ad agency JWT London has launched a consulting division called Female Tribes, Fast Company reports. The division is designed to help clients understand and build products and services for female consumers.

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