What you need to know in advertising today

Sean HannityGetty ImagesSean Hannity.

The Fox News host Sean Hannity is facing heat after several brands pulled their ads from his show.

A wave of advertisers announced they would pull spots from “Hannity” following the host’s interview on Friday with Roy Moore in which they discussed allegations that Moore engaged in sexual misconduct with a 14-year-old and pursued relationships with other teenagers when he was in his 30s.

Amid the left-wing media watchdog Media Matters urging sponsors to pull ads, Keurig, Realtor.com, Eloquii, 23andMe, Nature’s Bounty, and E-Trade all announced over the weekend that they had no plans to advertise on Hannity’s Fox News show.

More recently, brands such as Mercedes-Benz have jumped on the bandwagon, even as others such as MyPillow remain unfazed.

Business Insider asked several other brands who have advertised on Hannity’s show over the past few months about their stances and whether they plan to do so in the future. Here are their responses.

In other news:

Keurig’s CEO, meanwhile, has apologised for ‘taking sides’ as conservatives have been smashing its machines to defend Sean Hannity. In a memo obtained Monday by The Washington Post, CEO Bob Gamgort called the coffee marketer’s decision to explain its plan to “pause” its advertising with Hannity’s show “highly unusual” and “outside of company protocols.”

As of Monday evening, Reddi-wip and Hebrew National had also pulled advertising from Sean Hannity’s show. The brands’ parent company, Conagra Brands, says that the decision to cut advertising during the program was made months earlier, though it hadn’t formally been announced.

Keurig isn’t the only brand to have faced the fury of the conservatives. Here are the other marketers that have incurred the wrath of the right.

The broader trend here is that Donald Trump is spurring an unprecedented change for American companies. Both the right and left are turning up the heat to pressure brands on their political values, and they now need to sell values as well as products to distinguish themselves in a crowded market.

Google is deleting videos posted by extremists as part of an ongoing crackdown on terrorist content. The company has removed videos by radical cleric Anwar al-Awlaki, after governmental pressure to do more to tackle extremism online.

Facebook is killing its standalone Snapchat clone in Messenger and putting the feature everywhere else. It is connecting its standalone Snapchat Stories clone for Messenger to its main mobile app, and now Stories shared on Facebook can be posted to Messenger and vice versa.

Spotify has started selling listeners makeup products inspired by popular music artists. The streaming service will not earn direct revenue on the partnership. The idea is instead to give artists more opportunities to make money on the platform beyond streaming.

Parents are furious after an Amazon ad ‘kills Christmas’ by implying Santa isn’t real. The ad running in the UK shows a parent hiding Amazon packages from his children and people online are upset that Amazon is showing that parents, not Santa, get gifts for children.

A member of Facebook’s founding team wants to sell you a sports-free TV package for $US16 a month. Philo has launched a $US16-a-month internet TV package with programming partners like A+E, AMC, Discovery, Scripps, and Viacom, but the package cuts out sports, a major source of cost for most TV packages.

Walmart strikes another deal to target wealthier shoppers. Lord & Taylor and its many designer fashion brands will be listed on Walmart’s website as the big-box retailer continues to work toward its goal of becoming a “premium fashion destination.”

Cannes is getting a makeover, the Wall Street Journal reports. Advertising’s biggest awards festival will be shorter, have 120 fewer awards subcategories, and a host of other expenses will be cheaper.

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