In 2016, Samsung was blowing up — quite literally.
The phone maker was battling its biggest ever brand crisis, after defective Galaxy Note 7 smartphones began exploding around the world. A battery malfunction was threatening to permanently damage both its business and its reputation: its mobile sales were down 15% by October 2016.
To read more about how Samsung’s marketing team helped engineer a comeback, click here.
In other news:
JPMorgan’s marketing chief says Amazon is a real challenger to Facebook and Google in digital advertising. Kristin Lemkau, the bank’s chief marketing officer, called the e-commerce giant a “force to be reckoned with.”
The $US2.6 trillion asset manager behind ‘Fearless Girl’ has settled allegations it underpaid female and black execs. The move followed a U.S. Department of Labour probe into Boston-based State Street Corporation.
Dannon has dropped its endorsement deal with NFL star Cam Newton after his remarks mocking a female journalist, reports the Wall Street Journal. The Carolina Panthers quarterback has since apologised.
Facebook has Wall Street under its love spell, and a Russian scandal isn’t changing that. Even getting called before Congress hasn’t dampened investors’ enthusiasm.
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