What you need to know in advertising today

Twitter announced Tuesday plans to publicly disclose all ads on its platform and the identity of who purchased them, a move aimed at curtailing proposed legislation in the US that would force the disclosure of political ads on social networks.

In a company blog post, Twitter said it would publish a “Transparency Center” website where anyone could see all of the ads running on its platform, who is behind the ads, and how the ads are targeted at specific users.

The self-imposed disclosures will also apply to political ads and “dark ads” that are only visible to targeted user demographics. Ads tailored to support specific political candidates will also be shown to users with a new political ad label, Twitter said.

A Twitter representative told Business Insider that the move was in response to proposed legislation designed to regulate online advertising. To read more about Twitter’s move, click here.

In other news:

Chipotle missed big on earnings. The fast-casual burrito chain’s shares plunged by as much as 10% in after-hours trading on Tuesday.

Coca-Cola, meanwhile, beat on earnings as Sprite sales surge. The company said it was gaining marketshare against rivals, echoing sector analysts’ views ahead of the results that it was eating into the sales of arch rival PepsiCo.

McDonald’s made 6 major changes that totally turned business around. On Tuesday, the fast-food chain reported sales at stores in the US open for at least one year rose 4.1%. Analysts had forecast 3.4% growth.

Hulu CEO leaves to head up Sony TV. Mike Hopkins is departing to become chairman of Sony Pictures Television, while Randy Freer, president and chief operating officer at Fox Networks Group will replace him at Hulu.

Two former Uber engineers have filed complaints against the company alleging unfair pay. Among other claims, the two women also said that they were ranked by male colleagues based on their attractiveness.

Automaker Lexus is ending its partnership with the Weinstein Company. The move comes in the wake of the series of sexual harassment and sexual assault allegations made against its co-founder Harvey Weinstein.

App intelligence firm Apptopia’s new research studied the effects of iOS 11’s revamped App Store and its new “App of the Day” section. It found that, on average, highlighted apps saw downloads boosted by 1,747%, while games had a 792% increase.

Amazon has given its app store a visual overhaul with a new focus on Amazon Coins, the company’s virtual currency. The revamped digital store is rolling out now to Fire TV, Fire tablets, and Android devices in 236 countries and territories.

BuzzFeed sent this memo to its staff addressing harassment allegations against its employees. The internal memo was sent to employees on Tuesday, affirming the company’s commitment to preventing and stopping sexual harassment after several of its staffers appeared on a Google spreadsheet titled “Sh—- Media Men.”

John McCain is backing a digital transparency bill that probably would have gotten his 2008 campaign in trouble. The bill promises to bring full transparency to digital political ads but that won’t be easy, argues veteran journalist Kate Kaye.

These terrifying photos of Sears clearance sales in Canada show the devastating impact of the retail apocalypse. Sears is shuttering its Canadian locations — and the stores are descending into chaos.

Advertising holding company Interpublic Group (IPG) reported disappointing growth in its third quarter on Tuesday and revised down its financial targets for the year, the Wall Street Journal reports. The news led to agency holding company stocks plunging.

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