What you need to know in advertising today

Ever since Facebook acknowledged that Russian operatives meddled in last year’s presidential election by targeting ads to narrow interest groups based on divisive issues like race and immigration, the social network has promised to build in safeguards to ensure that postings on sensitive issues receive human scrutiny.

The safeguards are meant to help screen out ads making use of overtly hateful categories like “Jew Haters,” which was tested by ProPublica as a real filter for a hypothetical advertiser that made it past computer screening.

But a scan for other, albeit less inflammatory filters, shows that the social network still has its work cut out for it — around the world, according to a test by Business Insider.

To read more about how Facebook’s ad-targeting engine allows marketers to target people by a number of political triggers that could be used to sway opinions or stir up divisions, click here.

In other news:

Ad agency network Y&R is launching a pilot program for people with career breaks in advertising to make a comeback. The 12 week-long program aims to offer all the hands-on experience, resources, and training necessary for such people to rejoin the work force.

Why sports streaming service fuboTV made ads deliberately designed to offend people. Since the start of the NFL season, the ads have helped fuboTV surpass the 100,000 subscriber mark.

Facebook is testing burying posts from media outlets in a separate News Feed — unless they pay. Posts from Facebook Pages are now shown in a separate Explore tab in six countries now, while the main News Feed only shows posts from friends, ads and posts that companies operating Pages have paid to promote.

Snap’s ‘shockingly low’ internal data reveals why its Spectacles glasses flopped. The company has sold only 150,000 pairs to date, and less than half of Spectacles owners kept using the glasses after the first month.

Speaking of Snap, the company updated the Snapchat app on iOS. The new version allows users to share external links inside the chat, and also temporarily disable location sharing for Snap Map without having to turn it off completely.

Amazon is shutting down its five-year old Amazon Wine division. The dedicated service’s purpose will now be fulfilled by Amazon Prime, Amazon Fresh, and Whole Foods, which will keep selling a variety of wines at different price points.

One of New York’s most iconic department stores will sell its flagship location to WeWork. Canadian retailer Hudson’s Bay Co said on Tuesday it would sell its Lord & Taylor Fifth Avenue building for $US850 million to SoftBank-backed WeWork amid pressure from investors to look for options for its real estate assets.

Online holiday shopping is poised to beat in-store sales for the first time ever. It’s terrible news for retailers like Sears and Macy’s, according to Deloitte’s annual survey.

ESPN announced Monday that it had ended its partnership with Barstool Sports after airing just one episode of late-night show “Barstool Van Talk” last week, Ad Age reports. In a statement, ESPN President John Skipper said “I erred in assuming we could distance our efforts from the Barstool site and its content.”

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