What you need to know in advertising today

People are doing whatever they can to avoid TV ads. Fox wants to help them.

The broadcaster has teamed up with the video tech company Innovid to bring new interactive ads to people’s TV screens designed to engage viewers and satisfy their desire to watch fewer ads.

Specifically, viewers will be able to chose to watch a specific longer ad from a brand like Trident or Clorox, and, in return, they will be able to stream a show like FX’s “Atlanta” with limited commercial interruptions.

To read more about the new ad product, click here.

In other news:

Snapchat and NBCUniversal are creating a joint studio to make original shows. The new joint venture will work with a handful of creative partners, signing their first deal with indie filmmakers Mark and Jay Duplass.

Amazon’s TV and movie boss has resigned after being accused of sexual harassment. Roy Price, the head of Amazon Studios, resigned from his position on Tuesday.

Nielsen says it has a new service that will allow studios and networks to see how many people watched their shows on Netflix. But Nielsen isn’t yet measuring Netflix viewing on mobile devices.

Twitter will be tougher on ‘non-consensual’ nudity, hate symbols, and violent tweets after user backlash. The changes follow recent backlash the company received for temporarily banning the account of actress Rose McGowan.

MGM International has quietly debuted a powerful new ad after it was forced to halt its campaign in the aftermath of the Vegas attack. The powerful 30-second spot called “Together We Shine” highlights a message of unity and togetherness in the face of the tragedy.

This epic presentation forecasts the future of tech and media. Augmented reality is a nascent industry, but it will eventually become a $US70 billion business, according to top business consultant Michael Wolf.

One simple chart shows why Facebook just bought an anonymous chat app for teens. Facebook’s strategy is to dominate the apps on your smartphone — by building, cloning and acquiring.

BuzzFeed has uncovered an ad fraud scheme could have made as much as $US20 million this year from unwitting advertisers. This scheme involved a network of around 40 sites that redirected traffic between each other to rack up video ad impressions and avoid detection at the same time, affecting big-name advertisers like P&G, Unilever and JPMorgan Chase.

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