What you need to know in advertising today

Sheryl SandbergAxiosSheryl Sandberg

Sheryl Sandberg and her peers in Silicon Valley may not want to admit this, but Big Tech has become Big Media.

And with that change comes major responsibilities — ones that the tech giants are currently shirking.

To read more about why Facebook and the rest of Big Tech are now Big Media, click here.

In other news:

Hustler Magazine founder takes out full-page ad offering $US10 million for information that could lead to Trump’s impeachment. The ad said there was a strong reason to believe the 2016 election was “illegitimate in many ways” because Trump lost the popular vote, and was voted in because of an Electoral College “quirk” and Republican gerrymandering.

Twitter CEO Jack Dorsey promised to introduce “aggressive” new rules after women boycotted it. The new rules will cover “unwanted sexual advances, non-consensual nudity, hate symbols, violent groups, and tweets that glorifies violence,” Dorsey said.

Apple’s head of diversity apologised for comments she made at a conference. Denise Young Smith sent an email to her team about comments she made in which she said that “there can be 12 white, blue-eyed, blonde men in a room and they’re going to be diverse.”

Amazon is cutting ties with The Weinstein company following allegations of sexual assault by its founder Harvey Weinstein. Amazon reportedly scrapped a $US160 million (£120 million) television series.

Speaking of Amazon, the company is coming for Nike, Lululemon, and Under Armour with its own sportswear brand. The online giant has been rumoured to be making its own sportswear line for months, as Business Insider reported back in January.

How Facebook plans to get 1 billion people into virtual reality, according to the VP tasked with doing it. Despite lacklustre consumer interest, early missteps, and a lot of change in leadership, Facebook still has big plans to get a billion people into virtual reality.

Chatbots are making online shopping and payments a breeze — see why retailers are jumping on this growing trend. These retail chatbots offer consumers a variety of options, generally in a question-and-answer format with the ability to complete tasks without ever leaving their messaging application.

You can now easily order Chipotle, Five Guys, and more using Facebook — here’s how. Restaurants’ Facebook pages have an “order now” button, and they will also be able to browse through different restaurants in the “order food” tab.

SAVAGE: Burger King designed an ad using customers’ tweets slamming Wendy’s. The fast-food chain is digging up old tweets of people complaining about not being able to find the nuggets and running promoted tweets against them, to make the old tweets pop up on people’s Twitter feeds.

Scientologists are demanding that advertisers including Anheuser-Busch, Chrysler and Geico boycott the A&E show “Leah Remini: Scientology and the Aftermath,” The Wall Street Journal reports. The group behind the effort, Scientologists Taking Action Against Discrimination (STAND), allege the series is inciting threats and acts of violence against members of the church.

Join us at IGNITION: Future of Media! Future of Media is November 29-30 in New York City. We hope to see you there!

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