What you need to know in advertising today

BuzzFeed is trying to make it a lot easier for big TV marketers to buy ads on its owned-and-operated properties.

The digital publisher is rolling out two new ads aimed at helping marketers produce ads that fit the look and feel of BuzzFeed without all the heavy lifting of having to create original content.

To read more about BuzzFeed’s latest ad products, click here.

In other news:

CoverGirl is ditching its iconic slogan. The iconic drugstore beauty brand is ditching its signature “Easy, Breezy, Beautiful” tagline as a part of its biggest brand refresh in history, which also includes a new logo, tone, updated packaging and product design.

Nelson Peltz has been thwarted by the $US236 billion maker of Tide and Crest in the largest proxy battle in history. The billionaire investor has been trying to shake up P&G since announcing a $US3.5 billion stake in February, but lost the proxy fight by a slim margin.

Advertisers are finally warming up to Snapchat. Its self-service ‘Snap Publisher’ tool which should entice more advertisers to try out the platform, according to Credit Suisse.

Snapchat has dived further into search by partnering with TripAdvisor, OpenTable, Uber, and more. Context Cards allow anyone to swipe up to see relevant information about the location of a photo or video snap message.

Speaking of Snap, CEO Evan Spiegel threw shade at Facebook’s most sacred business rule. He doesn’t think much of the adage “move fast and break things.”

Google has bought a podcast app cofounded by former Netflix execs. It has acquired assets and team members from podcasting app 60db, which will shut down.

Mark Zuckerberg has apologised for a tone-deaf virtual reality tour of hurricane-ravaged Puerto Rico. USA Today reports the Facebook CEO said his goal was to “raise awareness.”

Apple has nabbed Steven Spielberg’s studio to create an exclusive sci-fi TV show. It has a budget of $US5 million per episode.

The shock and outrage over Facebook and Google ’embedding’ people in the Trump campaign is dumb. Big-spending advertisers get hands-on treatment from platforms all the time.

Mark Wahlberg and Diddy talk about how to sell authenticity in the world of social media. Companies have learned that success is only possible when these ads feel organic.

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