Dove is the latest marketer to find itself in hot water after it ran what many saw as a racist ad on Facebook last week.
While Unilever, which owns the Dove brand, is hardly the first to find itself embroiled in a public-relations crisis this year, experts say it’s likely to take a bigger hit than the others.
That’s because the Dove ad isn’t just tone-deaf. More problematic is that its message seems to stands staunchly against everything that the company’s much-praised, pro-women marketing has stood for over the past decade.
To read more about how this gaffe may have cost Dove one of its biggest advantages, click here.
In other news:
How Walmart turned its $US3.3 billion acquisition of Jet.com into its greatest weapon against Amazon. The company’s role as part of the largest retailer in the world is becoming clearer as it amps up the fight with Amazon online and goes after a customer Walmart couldn’t easily reach.
A burger brand is publicly begging Amazon to buy it — and it shows that Amazon is officially the new Walmart. Carl’s Jr. started tweeting a new idea every hour of what it could accomplish under Amazon on Monday.
McDonald’s is facing backlash after failing to provide enough Szechuan sauce — now packets are selling for hundreds of dollars on eBay. Bids for a single sealed packet of the sauce had reached
more than $US200 as of Monday morning.
LeBron James will star in the first big ad push for self-driving cars. He will feature in an Intel commercial showing off the company’s self-driving-car technology, marking the first big ad push for driverless vehicles.
Radio thrives as a place for music discovery despite the streaming threat. The 2017 edition of Nielsen’s Music 360 report found that 49% of people still discover new tunes via good ol’ fashioned AM/FM radio.
YouTube is banning some videos on modifying guns after the Las Vegas shooting, CNET reports. It no longer allows videos that show how to fit “bump stocks,” devices that allow guns to fire more quickly.
Twitter removed a tweet from a US Republican Congresswoman who boasted of stopping “the sale of baby body parts” in a Senate campaign video. Marsha Blackburn’s video ad was “deemed an inflammatory statement that is likely to evoke a strong negative reaction.”
IBM wants US lawmakers to protect “Dreamer” migrants by the end of the year. It is flying its 31 Dreamer employees to Washington DC .
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