What you need to know in advertising today

In the wake of criticism about how its News Feed can be manipulated, Facebook is making some big changes to its flagship feature.

The company says it plans to give more prominence to status updates and photos shared by users’ friends and family members while playing down news articles or anything published by brands.

To read more details about how your news feed is going to look different, click here.

In related news:

Publishers believe that this latest move would be a dramatic step in the direction of reducing their presence in the news feed, Digiday reports. Digiday also published an email that Facebook’s head of news partnerships Campbell Brown sent to its media partners.

Publishers – many of whom have relied on Facebook to build up huge audiences and achieve viral gold – are bracing themselves for the change.Here are some reactions from media companies.

And here is why Facebook’s News Feed shake-up may be a smart move to squeeze more money from publishers.It’s a canny commercial move, analysts told Business Insider.

Zuckerberg drastically changed the way Facebook operates because he says he’s been rethinking his legacy. The change was inspired by him having children, he said in his post.

In other news:

Google will use human moderators to vet some of its most watched YouTube videos in the wake of the Logan Paul scandal. Moderators and AI software will flag content that is not inappropriate for ads.

Tesla founder Elon Musk confirmed his attendance at a Silicon Valley “sex party” apparently held by disgraced DFJ investor Steve Jurvetson. But Musk denied knowing it was a sex party, saying he thought it was a costume party and that he left early.

Facebook was forced to pay a teenager damages after a naked photo of her was published on the site. The image was taken when the Northern Irish teenager was 14 years old, and obtained through blackmail.

There’s going to be a record number of long ads at this Super Bowl – and it’s in stark contrast with where advertising is headed. Both brands and TV networks have moved toward shorter ad formats in recent months, but long form ads continue to reign supreme on the big stage.

The TV ad model is ‘under attack’ thanks to Netflix and Spotify. The more consumers get accustomed to paying for streaming content without ads, the tougher it will be for traditional TV brands to reach consumers, says a top ad agency exec.

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