When asked what he would have done differently with Valleywag after it was announced that the site was closing, Gawker Media head-honcho Denton said he “probably wouldn’t have paid out those big bonuses to [writers] at the start of the year!”
Ah, could this mean the famed Gawker “pay-for-page-views” plan was a failure?
Nah. “Worked too well!” Denton told me. “The traffic increased by way more than we expected and it worked out for [the writers]!”
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