Here's How Top Retailers Have Built Up An Enormous Mobile Audience

Mobile has played a huge role in cementing the dominance of what BI Intelligence has described as the Big Three e-commerce retailers, Amazon, eBay, and Wal-Mart.

Mobile-only users account for one-fourth to one-third of the total U.S. digital audience for each of these retailers.

The key to mobile success for Amazon, eBay and Wal-Mart is not that they have apps on multiple platforms and state-of-the-art mobile websites.

In a recent report, BI Intelligence finds that they do have these things, but the real key is that they have each devoted significant resources to creating a mobile customer experience from the ground-up, so that it’s truly adding something rather than just being another point of contact.

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Here’s how each of the Big Three have made mobile so effective:

eBay

Wal-Mart

Amazon

The report is full of charts and datasets that can be easily downloaded and put to use.

In full, the report:

For full access to the report on The Big Three In Mobile Commerce, sign up for a free trial subscription today.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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