By now, we know that Twitter (which we hear has not closed its latest funding round, contrary to other reports) isn’t just for navel-gazers talking about their lunch. Hundreds (thousands?) of companies are also using Twitter to talk to customers and to talk about their businesses. Some are doing a much better job at it than others.
@comcastcares. Comcast (CMCSA) has already gotten a lot of attention for its Twitter activity, and it’s well deserved. Staffer Frank Eliason has sent 3,300 updates to subscribers, potential subscribers, former subscribers, and anyone else uttering the word “Comcast.” And while the open nature of all this conveniently helps polish Comcast’s image, we think what Frank’s doing is helpful.
@zappos. Online shoe store CEO Tony Hsieh tweets like a real person, complaining about the incompetent TSA (go Tony!) and talking about how he got Bill Gates, the guy who paid him $265 million for LinkExchange, to model bunny ears in a photo with him. (Amazing!) He occasionally mixes in business, too.
@jetblue. Some promo-y stuff here, but also helpful stuff from the folks at JetBlue (JBLU), who have 2,300 followers. Particularly nice: Weather alerts, and answering questions about baggage policy. And giveaways are cool. Southwest’s (LUV) @southwestair is solid, too.
@digg. Digg mostly talks about Digg, including new features, events, etc. Which is good — just nothing special.
@yahoo. Seems like they tried to use it to share weird news for a while, and then stopped in January. Perhaps their Twitter guy got nervous when Microsoft came calling.
@delloutlet. Coupons, promotional messages, etc.
@google, @apple, @verizon, @microsoft, @aol, @bestbuy, @netflix, @viacom, @timewarner, @cocacola, @pepsi, @tacobell. Some of these seem to be “owned” by the companies, like Google’s (GOOG). Some are clearly not, like @netflix, which is “for sale” by a guy named Tom, who’s also sitting on @usatoday and @yelp. “Twitter has a policy of giving the names over to Copywright (sic) holders,” he tells us by email, “as I found out when Gamespot took back it’s (sic) name from me.. I got a t-shirt out of it :)”
Do you have favourites? Are we missing some gems? Chat us up in the comments below, drop a line to [email protected], or use our anonymous tip box.
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