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This Sunday, advertisers tried to pull out all the stops for their $4 million 30-second Super Bowl commercial slots. That often meant shelling out even more money to secure a huge celebrity to star in the ad.But was it worth it?
An ad isn’t just about creating a good show, but making sure consumers remember what the commercial was actually for.
It has only been a few days, but can you remember which company’s ads these huge celebrities starred in? You might remember Amy Poehler’s spot, but what did fellow SNL alum Tracy Morgan plug in the big game? It’s all about brand recognition.
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