What's On Your iPod? Zoolander

rightfully wonders: what’s up with all the people buying “Zoolander” on iTunes? The goofy Ben Stiller comedy is a perpetual fixture in iTunes’ top-10 most-downloaded movies. Today? #7 (up from #9 when we started writing this post). March 17? #7. March 14? #6.

What gives? It doesn’t break the top-100 among iTunes (AAPL) rentals. Nor does Zoolander crack the top 100 comedies on Netflix (NFLX). It is, however, the 256th most-popular movie download on Amazon’s Unbox (AMZN) and Amazon DVD top-seller no. 1,853.

Our theory: Scarcity. Specifically, Ben Stiller scarcity — if you want to buy a movie with Ben from iTunes, your only other choice is “The Royal Tenenbaums,” which is an excellent film but really needs to be seen on a big screen. So. Zoolander it is. Any other theories? Let us know?

Update: Here’s a theory we like courtesy of reader Andrew Winkler:

Ever see the iPod ads?? They are ALWAYS using the picture of Stiller. And based on my own usage of iTunes, I always felt that they had Zoolander plugged on the movie page.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

hollywood itunes sai-us