This story was originally sent to thousands of professionals just like you in this morning’s E-COMMERCE INSIDER daily newsletter. Don’t be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »
In the US, visits to retail websites on smartphones have increased, but conversion rates on them are down, according to Monetate’s quarterly report.
- Website visits on smartphones went from 13.39% in Q1 2014 to 19.09% in Q1 2015, a 5.7% year-over-year growth.
- Conversion rates on smartphones went from 1.19% in Q1 2014 to 1.08% in Q1 2015, a 0.11% year-over-year decline.
Finding this article interesting? Thousands of professionals just like you had it in their inbox first. Stay ahead of the curve and gain a comprehensive understanding of the latest news & trends, start your day with the E-COMMERCE INSIDER. Get 7-days FREE »
The smartphone user base is growing in the US, which explains the increase in website visits. But the decline in conversion rates is more complex.
A possible explanation for this is the increasingly saturated smartphone market. Late adopters tend to be less tech-savvy. While they often buy smartphones because they’re easily available on the market, that doesn’t mean these consumers will shift their shopping habits to make purchases on their newly adopted phones; this could translate to declining conversion rates.
Here are other stories you need to know from today’s E-COMMERCE INSIDER:
- FRANCE WANTS TO COLLECT MORE TAXES FROM ONLINE RETAILERS
- UPS WANTS TO END DISCOUNTS ON OVERSIZED PACKAGES
- PETCO PARTNERS WITH INSTACART TO OFFER SPEEDY DELIVERY
- GOOGLE CHROME EXTENSION BOOKINDY COMPETES WITH AMAZON
Don’t miss another day of breaking developments! Stay ahead of the curve and gain insight into the latest news & trends. Join thousands of other professionals who start the day with E-COMMERCE INSIDER. Try it FREE for 7 days now »
Business Insider Emails & Alerts
Site highlights each day to your inbox.