NBC, who will televise next year’s Super Bowl, must be feeling confident about the 2009 economy, because they’re making $3 million the entry point for a 30 second Super Bowl ad, says the Wall Street Journal. This represents a 10% increase in price–double the normal yearly ad price increase–at a time when most ad budgets are shrinking. Last year, Fox charged $2.7 million on average, but a few of the last spots were going for $3 million.
NBC is betting that last year’s uber-rated, thriller of a Bowl will make advertisers pony up the cash for 2009. And it really needs to make that bet pay off: It’s experiencing an ad slowdown, which probably won’t change in light of its weak television offerings.
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