The Top 3 Things People Do On Social Networks

gold woman

Harvard Business School has finally solved one of life’s eternal mysteries: What people actually do on social networks.

According to research by Harvard Business School’s Mikolaj Jan Piskorski, people spend 70% of their time on social networks looking at profiles and photos.

More specifically, the top three activities on social networks are:

  • Men looking at women they don’t know.
  • Men looking at women they do know.
  • Women looking at women they know.

All that ogling women means that women’s profiles receive twice as many pageviews as men’s.

(Did we really need Harvard to tell us this?)

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