Harvard Business School has finally solved one of life’s eternal mysteries: What people actually do on social networks.
According to research by Harvard Business School’s Mikolaj Jan Piskorski, people spend 70% of their time on social networks looking at profiles and photos.
More specifically, the top three activities on social networks are:
- Men looking at women they don’t know.
- Men looking at women they do know.
- Women looking at women they know.
All that ogling women means that women’s profiles receive twice as many pageviews as men’s.
(Did we really need Harvard to tell us this?)