What marks the transition from novice to expert?

 

 

Novices focus on positive feedback (“good job!”) because hearing they’re doing well helps them stay committed. Experts focus on negative feedback (“You’re doing that incorrectly”) because they’re interested in progress. As people go from novice to expert their focus shifts.

A large proportion of marketing communication concerns feedback to consumers. This article explores what feedback people seek and respond to. We predict and find a shift from positive to negative feedback as people gain expertise. We document this shift in a variety of domains including feedback on language acquisition, pursuit of environmental causes, and use of consumer products. Across these domains, novices sought and responded to positive feedback, and experts sought and responded to negative feedback. We examine a motivational account for the shift in feedback: positive feedback increased novices’ commitment and negative feedback increased experts’ sense that they were making insufficient progress.

Source: “Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback” from Journal of Consumer Research

Follow Barking Up The Wrong Tree on FacebookTwitter or RSS

Digests of posts:

Things you didn’t know about sex

How to quickly and easily improve your life

Things you didn’t know about sports

Things you didn’t know about happiness

Things you didn’t know about lies, liars and detecting lies

Things you didn’t know about negotiation, persuasion and influence

Things you didn’t know about marriage and relationships

Permalink [Leave a comment  »


Read more posts on Barking Up The Wrong Tree »

NOW WATCH: Ideas videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.