5 Steps To Creating A Classic Super Bowl Commercial

Advertisers spend millions of dollars for 30 seconds of precious Super Bowl air time every year. With over 100 million people watching, advertisers need to make a killer commercial to get their money's worth. This is how a hit Super Bowl commercial gets made. Produced by William Wei. Originally published in January 2013.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.