LinkedIn is making a push to woo financial services clients to its social network for professionals. The company held a Financial Services Summit today in New York that featured speakers such as muni bond bear Meredith Whitney, Citi social media svp Frank Eliason, and Fidelity’s vp/individual and small business retirement products Ken Hevert.LinkedIn believes it is underutilized by financial services advertisers seeking new clients. The company said:
- Social media plays a role in marketing for under 30 per cent of [financial] advisors.
- But 73 per cent of investors researched financial decisions on LinkedIn.
LinkedIn also produced a pair of infographics on finance professionals’ use of the network.
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