Here's The Totally Boring Product That Apple Design God Jony Ive Wants To Redesign

What would Jony Ive do if he weren’t busy making iPhones, iPads and Macs at Apple?

He would design cups.

At least that’s what he’s telling Marco della Cava at USA Today.

Della Cavas asked Ive what he would do if Apple no longer needed his design skills. His response:

Ive mulls.

“I’d like to design cups.”



With handles or without?

“Ah,” he says with a grin. “That’s for me to know.”

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple jony ive sai-us