Last month Yapp demoed at New York Tech Meetup.Today it’s announcing a round of financing from Kleiner Perkins, North Bridge Ventures Partners, Cue Ball, and angel investors.
Yapp’s first product is like a mobile Paperless Post. Instead of sending an email or Facebook invite, Yapp lets you create a mobile app invite that can be downloaded by friends. Apps can be created for iPhones; Yapp launched today in limited beta.
Here’s how it works:
Visit Yapp.us and select a template or theme for your App (wedding, birthday, etc). Then fill out basic event information, such as date, time and location. Send friends invites and they’ll be sent a link to download your event on the free native app, Yappbox.
Every Yapp invite they receive will be pulled into Yappbox, so they won’t have to keep downloading multiple event invites. Invitees can add messages and pictures to the app you create too.
Right now Yapp only enables users to create event apps because it believes guests are mobile. But its plan is to expand beyond events to help non-technical people create mobile products of all sorts.
Yapp is a New York startup founded in 2011 by Maria Seidman and Luke Melia.
Here’s a video that further explains what Yapp is and how it works: