The Real Reason E-Commerce Is Becoming M-Commerce

On a panel of ad buyers and sellers at our Mobile Advertising Conference this summer, we asked some of the best in the field what factors are leading advertisers to spend their money on mobile.

While there were a few reasons mentioned, one in particular seemed to stand out – location.

Watch the video below to see why.

Produced by Kamelia Angelova, Robert Libetti & William Wei

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