- Beyond Meat’s Beyond Burger uses 22 ingredients in its attempt to perfectly re-create the taste and texture of a beefy burger.
- Ingredients include pea protein isolate, expeller-pressed canola oil, and coconut oil.
- “If you look at it long enough … you begin to understand that meat is knowable and material,” Beyond Meat CEO Ethan Brown told Business Insider in May, following the company’s explosive initial public offering.
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Beyond Meat reached its $US1 billion-plus unicorn valuation in large part because of the success of its Beyond Burger in replicating the taste and feel of chowing down on a hamburger.
However, the plant-based burger uses more than a few veggies to re-create the taste of a classic, bleeding burger.
“If you look at it long enough from different angles and as much as you possibly can, you begin to understand that meat is knowable and material,” Beyond Meat CEO Ethan Brown told Business Insider following the company’s explosive initial public offering in May.
“It’s essentially these five things. It’s amino acids, lipids, trace minerals, trace vitamins, and water,” Brown continued. “None of those are exclusively the animal. They’re all present in the plant kingdom.”
With Beyond Meat, Brown has worked to find these five elements in plants and use them to perfectly replicate the texture, taste, and experience of eating meat.
For the company’s most famous product, the Beyond Burger, this is no easy feat, requiring 22 ingredients.
Here’s what’s in a Beyond Burger:
- Pea protein isolate
- Expeller-pressed canola oil
- Refined coconut oil
The Beyond Burger also contains 2% or less of:
- Cellulose from bamboo
- Potato starch
- Natural flavour
- Yeast extract
- Sunflower oil
- Vegetable glycerin
- Dried yeast
- Gum arabic
- Citrus extract (to protect quality)
- Ascorbic acid (to maintain colour)
- Beet juice extract (for colour)
- Acetic acid
- Succinic acid
- Modified food starch
- Annatto (for colour)
According to Brown, this recipe isn’t set in stone, as Beyond Meat is continuing to innovate and improve products.
Ultimately, Beyond Meat wants to create the “perfect replication” of meat products. Right now, Brown said, the company is about 70% of the way there.
“More so than worrying about competition, I worry about how we make the products that we currently have on the shelf obsolete by improving them,” Brown said.
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