- People are Googling the meaning of “boca,” a misspelling of the photography term “bokeh.”
- In photography, bokeh is that blurry-background effect you get when you take a portrait mode photo.
- Apple’s recent ad spots highlight the iPhone camera’s bokeh capabilities, so we’re setting the record straight.
Check out the ad below if you haven’t seen it yet:
While it may sound like the characters are saying “boca,” they’re actually saying “bokeh” – the term used by photographers for that blurry-background effect you get when you take a portrait mode photo. (The misspelling is so popular that Google Trends recently highlighted “boca” as an iPhone-related breakout trending search of the last 30 days.)
Indeed, the iPhone XS and XR both have adjustable bokeh, which Apple calls “Depth Control,” where you can adjust the blurriness of the background against the subject in focus even after you’ve taken the photo.
So there you have it, if you hear someone asking about “boca” and iPhones, they’re trying to ask about bokeh.
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