What is Amazon Prime Day? Here's everything you need to know [Updated]


What is Amazon Prime Day 4x3Alyssa Powell/Business Insider


  • Amazon Prime Day has cemented itself as a major, can’t-be-missed retail sales holiday.
  • With its competitive savings and breadth of deals, Prime Day is just one of the benefits Prime members can enjoy, and it has only grown bigger since debuting in 2015.
  • For Australians, Prime Day 2020 will start on Tuesday October 13, and will be a 48-hour event.
  • To get the Prime Day deals, you’ll need to have a Prime account.
  • Visit Business Insider Australia’s homepage for more stories.

Big retail sales are no longer limited to a thinly-veiled partnership with major holidays. In fact, many retailers have created their own “holidays.” Nordstrom has its popular Anniversary Sale. Nike has Air Max Day. And of course, the online behemoth Amazon has Prime Day.

What is Amazon Prime Day?

Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year.

The inaugural Prime Day received some criticism from shoppers who weren’t happy with the quality and quantity of deals offered but Amazon has stepped up its game in both realms since.

During Prime Day, you can expect prices that are their lowest ever, besting even Black Friday on popular items from tech, beauty, home and kitchen, and virtually every other category under the sun.

Last year, Prime Day was a huge success. During the 48-hour sale event held on July 15-16, members bought more than 175 million items. It was the biggest shopping day in company history until it was surpassed by Cyber Monday shortly after, a familiar pattern of record-breaking.

But only Prime members get access to these competitive deals.

Head over here to see all the benefits you can get in addition to free 2-day shipping and Prime Day access.

New members can try Prime out for 30 days before committing, so if you’re not yet a member, you should time your sign-up to land sometime during the year’s fourth quarter.

When is Prime Day?

Amazon have just announced that Prime Day 2020 will begin at 12AM AEDT on Tuesday, 13 October with local deals running until 11:59PM AEDT on Wednesday, 14 October.

Since Prime Day is happening worldwide, Australian shoppers will also be able to get deals from the U.S. through Amazon’s Global Store until 6pm AEDT on Thursday, 15 October.

Historically, Prime Day is the best time of the year to buy an Amazon device

In the past, the company has offered the biggest deals on Alexa-enabled products like the Echo smart speakers, and the Fire TV. Most of these Amazon devices should be on sale this Prime Day and may include the newest Alexa-enabled products introduced late last year.

Ahead of Prime Day, Amazon have already announced some deals that include $100 off RRP on the Echo Show 8, saving up to $80 on the Kindle Paperwhite and getting up to 30% off on select Ring Home Security items.

Outside of physical device deals, there will be deals on Amazon services and memberships, like Kindle Unlimited, Amazon Music Unlimited, Prime Video, Audible, etc.

Prime Day is also a great time to shop at other retailers in addition to Amazon

In previous years, plenty of other online retailers threw competing sales around Prime Day. However, because Prime Day is postponed this year, we’re not sure yet whether retailers will also move their summer sales accordingly.

What we do know is that Amazon’s perks like fast and free 2-day shipping remain, making Prime Day more often than not the winner in a competition of price and convenience.

One major tip is to sign up for a free 30-day Amazon Prime trial if you’re not already a member so you can take advantage of the deals.

Have they announced any deals yet?

Before Prime Day officially kicks off, Amazon have announced a few deals ahead of time. They include:

  • Save up to 40% on select Panasonic Cameras
  • Save up to 26% on select NIKON Cameras
  • Great savings on the Fitbit Versa 2 starting from $199
  • Save 15% off selected Playstation 4 video games
  • Playstation 4 Pro 1TB Console Black for $399 (28% off RRP)
  • Save up to 37% off RRP on select Instant Pot Pressure Cookers
  • Save up to 30% on select Dremel Tools (discount applied in prices displayed)
  • Save up to 25% on select Philips Avent (discount applied in prices displayed)
  • Prime Members pay $90 for select Foreo Luna Mini 2 (discount applied at checkout)
  • Save on select GHD hair appliances (discount applied in prices displayed)
  • Save on select Skin Care from Weleda, Palmolive and more (discount applied in prices displayed)

Are there any deals available now?

While Amazon Prime Day 2020 doesn’t officially begin until the 13th October, there’s a few deals available early for Amazon Prime members exclusively. If you’re not a Prime Member already, you can sign up to a 30-day trial here to reap the below, along with gaining exclusive access to the Amazon Prime Day 2020 deals from the 13th October).

  • For just $0.99, Prime members who haven’t tried Amazon Music Unlimited can access the streaming service for four months, gaining access to over 60 million songs, ad-free. The service cost will revert back to $11.99/month once the trial period ends.

  • Prime members who haven’t tried Audible can enjoy a 3-month free trial and an audiobook of their choice each month, reverting to $16.45/month thereafter.

  • Prime members who haven’t experienced Kindle Unlimited can also enjoy a free, 3-month trial from the 1st October with the service becoming $13.99/month thereafter. Customers are allowed to cancel all services whenever they wish to.

  • Finally, both Prime members and customers can rent popular movies from as little as $0.99 through the Prime Video Store from the 7th October.

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