To promote the new Kinect Star Wars game for the Xbox, ad agency AKQA reshot the famous light sabre duel scene between Obi-Wan Ben Kenobi and Darth Vader, only with archetypal couch potato gamer Chris Pratt in the Alec Guinness role.
The Parks & Recreation star abuses the privilege by dropping his sword, ducking when he should be receiving the death blow, and finishing the fight in his Y-fronts and mandals. The tagline is “Feel the Force. You are the Controller.”
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