Here’s what LGBT Gen Zers want from their future bosses — and where they want to work

  • LGBT students are more likely than their non-LGBT peers to value a commitment to diversity and support for gender equality from their future employers, according to an analysis by employer branding specialists Universum.
  • Universum runs an annual survey of trends of thousands of college students, asking new entrants to the workforce what they look for in potential employers.
  • LGBT students were also more likely to look for work in the arts, entertainment, and recreation industries, and for non-government and non-profit organisations.
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October 11 is National Coming Out Day, and the next generation of LGBT students and workers are looking for employers with a commitment to diversity and a strong sense of social responsibility, according to an analysis provided to Business Insider.

Employer branding specialists Universum runs an annual survey of tens of thousands of college students, asking new entrants to the workforce what they are looking for from their future employers.

Universum provided Business Insider an exclusive analysis of which job attributes self-identified LGBT students said were important to them compared with their non-LGBT-identifying peers.

Read more: Where US business students want to work: Disney over Deloitte, Apple more than Goldman, and Google above all

About four-fifths of the self-identified LGBT sample were in Gen Z, with millennials making up most of the remaining fifth. Universum defines Gen Z as those born in 1997 and after.

Universum asked students about 40 employer and job attributes, broken into four groups of ten each: employer reputation and image, people and culture, remuneration and advancement opportunities, and job characteristics. Students are asked to list up to three attributes in each category as being most important to them in their future careers.

LGBT students were more likely to rank certain attributes as being important to them than their non-LGBT peers. Here are eight categories that had a notably higher ranking from LGBT students than non-LGBT students:

Lgbt vs non lgbt job attributes

LGBT students were more than twice as likely as non-LGBT students to rate support for gender equality and commitment to diversity and inclusion as being important characteristics of their future employers. They were also more likely to value corporate social responsibility, ethical standards, and opportunities for international travel or relocation.

Universum also asked students to select up to three industries from a list of 20 that they would like to work in. LGBT students were much more likely to say they wanted to work in the arts, entertainment, and recreation industry, educational and scientific institutions, and NGOs and non-profits than non-LGBT respondents:

Lgbt vs non lgbt industries