Facebook really, really wants you to try Facebook Home on your Android phones. Home is the new Facebook app that takes over your phone’s home screen, functioning as a sort of operating system skin on your phone. In Home, your homesecreen becomes a news feed of all your friends photos.
The problem, of course, is that most Android users have already spent a long time customising and rigging their home screen the way they want, with desktop backgrounds and most-used apps on the front page.
It will not be easy to persuade them to cover all that with a layer of Facebook.
So Facebook is advertising Home itself, in the news feed, the same way its ad clients so. Here’s what the ads look like:
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.