In case you are scratching your head over the latest internet meme “crave that mineral” here’s the skinny on where it came from.
About a month ago, popular Tumblr blogger “Sixpenceee” (a college student studying neuroscience who blogs about science-y things) posted the following:
Soon we had this:
Even brands like Mercedes-Benz jumped on the meme:
“They crave that mineral.”
And a new Internet meme was born.