What would famous corporate logos look like if they were rendered entirely in Hebrew lettering?There’s a difference between typography and the actual letters used in a logo, and that difference was beautifully illustrated in a recent assignment set by the typographer Oded Ezer in his advanced typography class at the Holon Institute of Technology, Visual Communication Department, in Israel.
He asked students to recast well-known English language logos in Hebrew lettering. The results they came up with are oddly delightful. Some, like IBM, remain familiar. Disney’s, shown here, looks completely foreign.
Hallmark: The crown really helps. A lot of brands (like Apple) are moving toward universal symbols rather than English letters.
IBM: Another distinctive typeface that renders the brand's character even when it's in a foreign alphabet.
Pokemon: Clearly, the more distinctive your visual identity the more of your brand character shows through when rendered in a different alphabet.
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