Thanks to Cass Anderson of Guyism.com
In today’s world of Social Media addiction and the inability to disconnect from the world, over-exposure is as big of a problem as it has ever been for celebrities. The old adage goes ‘any press is good press,’ but with Internet and Social Media usage at all-time highs, how much is too much when it comes to exposure? The folks over at Guyism released their annual list of ‘The 66 Most Overrated Women of 2012’ today with the primary criteria for ranking being actual hype vs. deserved hype. Plainly, what this translates to is deserved fame based upon talent versus fame derived from the all might PR machine. This begs the question though, is one form of fame more advantageous than the other, and is there anything fundamentally wrong with being overrated?
For instance, according to the Guyism list the #6 most overrated celebrity is Jennifer Lopez, who according to Forbes Magazine is currently the most powerful celebrity in the world, with a net worth of over $250M and reported earnings of over $52M in 2012 alone. So if being overrated is a barometer for financial success then perceivably being overrated and overhyped is ever entrepreneur’s wildest dream.
The list is littered with the usual suspects of over-exposed celebrities, the reality tv stars of today and yesteryear: Kim Kardashian, Lindsay Lohan, and this year’s new comer to the list, Pippa Middleton. But with Kardashian raking in a reported $18M in 2012 again we ask, is being overrated a bad thing? Ultimately, being overrated seems to be one of the greatest problems to have in Hollywood these days as the list is littered with A-List talent and the highest earners in acting today. Take #61 on the list, Cameron Diaz, “The average box office gross of the last 10 movies Cameron Diaz has appeared in is over $107 million. What? Is this possible? Oh, $238 million for Shrek Forever After and $321 million for Shrek the Third are included in that number. Take those out and it’s a $62 million average.”
So with box office numbers like that, let the moniker of ‘overrated’ be damned. If anything, the rating of a celebrity as being overrated is merely a recognition of their earning power and business acumen.
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