When Amazon launched way back in 1995, the company’s whole purpose was selling books.
Thanks to The Internet Archive, though, we can revisit the early days and see exactly what Amazon used to look like.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
Jeff Bezos originally wanted to give the company the magical sounding name 'Cadabra.'
Amazon's first lawyer, Todd Tarbert, convinced him that the name sounded too similar to 'Cadaver,' especially over the phone.
Bezos also favoured the name 'Relentless.' If you visit Relentless.com today, guess where it redirects....
He finally chose 'Amazon' because he liked that the company would be named after the largest river in the world, hence the company's original logo.