What Amazon Brings to the Smartphone Market

The notion that Amazon might do a smartphone is not new, though a new Bloomberg report suggests that one might hit the market sooner rather than later.

And, while clearly a novice at making phones, Amazon brings a lot of know-how and relevant skills, which have already benefitted the company in the tablet space — Amazon has its own app store, Kindle book operation and digital music and movie services.

Those content businesses are important for two key reasons. First of all, consumers like being able to easily get their content onto their mobile devices, and to take advantage of content they already have access to.

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