Neuromarketing reports on a study “On the Potential for Advertising to Facilitate Trust in the Advertised Brand” which showed that trust scores jumped as much as 33% when advertisers used the phrase:
“You can trust us to do the job for you.”
…That phrase caused people to rate the firm in the ad higher in every category:
Fair Price – Up 7%
Caring – Up 11%
Fair Treatment – Up 20%
Quality – Up 30%
Competency – Up 33%
For more on influence check out: Yes!: 50 Scientifically Proven Ways to Be Persuasive.
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