Wendy's Pretzel Burger Launched Today — Here's The Verdict

Wendy’s just launched its new Pretzel Bacon Cheeseburger. 

The sandwich is composed of a beef patty, warm cheddar cheese sauce, bacon, tomato, lettuce, red onion, and honey mustard on a toasted pretzel bun. 

So far, reviews of the burger are pretty positive. 

Breton Fischetti, Business Insider’s Business and Audience Development Manager, tried the burger and said it was delicious. While the bun was the stand-out component, Wendy’s also added premium touches. 

“The burger had mixed greens instead of iceberg lettuce,” Fischetti said. “This gave the burger an upscale feel, almost like something from Shake Shack.”   

He snapped this picture of the burger for us:    

pretzel burger wendys

Twitter reviews of the burger were also overwhelmingly positive:   

wendy's pretzel burger tweet
tweet wendy's burger

Though one customer offered a fair suggestion:   

twitter wendy's

  Some customers also tweeted to complain that they couldn’t get the burger at Wendy’s yet.    Wendy’s has been trying to offer more premium menu items to compete with offerings from Panera Bread and others. 

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