Wendy’s is giving away its new chicken sandwich as the chicken-sandwich wars heat back up

Image
Wendy’s new the classic chicken sandwich. Wendy’s
  • Wendy’s on Thursday began to roll out a chicken sandwich designed to compete with the likes of Popeyes and Chick-fil-A.
  • From now through November 8, customers can get a free sandwich with any purchase at participating Wendy’s restaurants.
  • Visit Business Insider’s homepage for more stories.

As the “chicken-sandwich wars” continue to rage, a new contender has entered the arena: Wendy’s. The fast-food chain announced on Thursday it would be releasing a new chicken sandwich, and now customers can try one for free with a purchase at a participating restaurant.

The new sandwich, dubbed the “classic chicken sandwich,” will replace the “homestyle chicken sandwich” on Wendy’s menu. The new menu item will feature a “premium all-white meat chicken breast that is juicy and crispy,” according to a Wendy’s statement, as well as mayonnaise, tomato, lettuce, and pickles on a toasted bun.

Customers can get a free classic chicken sandwich through November 8 by making a purchase at a Wendy’s or ordering through the chain’s mobile app. Customers are allowed one free sandwich per week.

Since the launch of the Popeyes hit chicken sandwich in August 2019, a competition has been heating up in the fast-food industry. The chicken-sandwich wars have inspired Twitter feuds, sold-out sandwiches, and even a stabbing over an allegation of line jumping. In hopes of sharing in Chick-fil-A’s and Popeyes’ success, Kentucky Fried Chicken debuted a chicken and doughnut sandwich.

“We can’t wait for our fans to get their hands on the New Classic Chicken Sandwich which has the perfect crunch from breading and pickles paired with the juiciness and flavour of the fillet,” Carl Loredo, the chief marketing officer of the Wendy’s Co., said.

In related chicken-sandwich news, Whataburger and Burger King also recently added chicken sandwiches to their menus, and Popeyes rode high during its parent company’s earnings release on Tuesday. The company reported that year-over-year sales had declined at its Tim Hortons and Burger King restaurants, but the losses were partially offset by an increase in sales at Popeyes.