Wendy's Ditches 'You Know When It's Real' And Gets A New Tagline—Here's Today's Ad Brief


Photo: Wendy’s

Shortly after being declared the number two burger chain, Wendy’s has adopted a new tagline: “Now that’s better.” The fast food chain had been using “You know when it’s real” since 2009. Both slogans were created by Kaplan Thaler Group.Angry Birds ever piss you off? A new augmented reality installation in Sydney, Australia allows you to kick them.

R/GA Chicago has launched a cool new site for Grey Goose.

Well that was fast. The NFL Magazine is getting shut down after only four issues. A spokesperson said that ad support and subscriptions were not an issue, however.

Screenvision has created an app that it hopes will get movie-goers to actually look forward to the pre-film ads by turning them into an interactive experience. The app, called Screenfanz, allows users to earn prizes and points by engaging in the pre-show experience.

Hope Cowan, previously at Leo Burnett, has accepted a job as Y&R’s North American chief strategy officer.

Sun Life Financial has begun a creative and media review. Richmond, VA-based Martin Agency has been the creative agency for the past three years.

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