Wendy's takes aim at McDonald's and Taco Bell as the fast-food price wars heat up

Wendy’sAll of these items are included in Wendy’s 4 for $US4 deal.
  • Wendy’s expanded its 4 for $US4 deal to include eight options.
  • The new deal comes as fast-food chains compete to get the lowest prices.
  • McDonald’s rolled out a new value menu this week, while Taco Bell expanded its own dollar menu.

Wendy’s is joining the fast-food battle for bargain-shopping customers.

The fast-food chain announced this week it is expanding its 4 for $US4 bundle deal. In the deal, customers pick from one of eight entrees and pair it with chicken nuggets, a small fry, and a drink for $US4.

Fried Chicken Sandwiches Wendy's 6Hollis Johnson

The entrees included in the deal are the Double Stack, Crispy Chicken Sandwich, Grilled Go-Wrap, Jr. Bacon Cheeseburger, Crispy Chicken BLT, Jr. Cheeseburger, Spicy Go-Wrap, and Jr. Cheeseburger Deluxe.

The deal comes at a time when fast-food chains are slashing prices to compete for customers looking for deals in the new year.

On Thursday, McDonald’s officially debuted the “$US1 $US2 $US3 menu” – a new take on its iconic Dollar Menu. Subway launched a revamped $US5 footlong deal on Monday, with five sandwiches priced at $US4.99. And, Taco Bell announced in December it is expanding its dollar menu with plans to roll out 20 $US1 limited-time offerings throughout 2018, in addition to the 20 $US1 permanent menu items.

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