I ate Wendy’s breakfast as the chain pumps $25 million into promoting it, and saw how it’s just as good as McDonald’s

Wendy's breakfast
Breakfast promotion Mary Meisenzahl/Insider
  • Wendy’s has been heavily promoting its breakfast menu this year.
  • I tested out a few sandwiches and sides to see how they compare to other fast food breakfasts.
  • Wendy’s is a solid competitor to McDonald’s breakfast, with the chicken biscuit as a standout. 

Wendy’s introduced a new breakfast menu in March 2020.
Wendy's breakfast sign
Ad for breakfast. Mary Meisenzahl/Insider
By the end of 2021, the chain will have spent $US25 ($AU35) million promoting breakfast over the year, an increase of $US10 ($AU14) million over its original budget.
Wendy's breakfast
Breakfast promotion. Mary Meisenzahl/Insider
Source: Insider
Breakfast has been slowly growing for Wendy’s making up 7.5% of sales in the third quarter, with an expected 20 to 30% growth in 2021.
Wendy's breakfast bag
Breakfast bag. Mary Meisenzahl/Insider
I visited the Wendy’s drive-thru to check out the chain’s breakfast for myself and see how it stacks up to the rest of the industry.
Wendy's breakfast
Wendy’s entrance. Mary Meisenzahl/Insider
The parking lot was pretty empty, but that doesn’t seem unusual for 9:30 am on a Sunday.
Wendy's breakfast
Picking up breakfast. Mary Meisenzahl/Insider
I ordered a range of things from the menu to get a good sense of what Wendy’s sells.
Wendy's drive-thru breakfast
Wendy’s drive-thru. Mary Meisenzahl/Insider
While they don’t sell hash browns, Wendy’s sells seasoned breakfast potatoes, a kind of crispy potato wedge.
Wendy's breakfast
Potatoes. Mary Meisenzahl/Insider
I’m a huge hash brown fan and not sure if these could measure up, but I was pleasantly surprised.
Wendy's breakfast potatoes
Potatoes. Mary Meisenzahl/Insider
They were warm, with the right amount of crispy outside to soft, warm, insides. I’d even consider getting them again in place of hash browns.
Wendy's breakfast
Testing out the potatoes. Mary Meisenzahl/Insider
Wendy’s also sells an oatmeal bar. It was somewhere between a cookie and a granola bar — not my favorite, but I could see it being an easy to eat, quick breakfast on the go.
Wendy's breakfast oatmeal bar
Oatmeal bar. Mary Meisenzahl/Insider
The sides were not bad, but getting to the breakfast sandwiches was what I was really looking forward to.
Wendy's breakfast
Sandwich wrapped in paper. Mary Meisenzahl/Insider
I ordered three sandwiches, and enlisted the help of my fiance to rank them.
Wendy's breakfast  wrapping
Unwrapping the sandwich. Mary Meisenzahl/Insider
First off, we tried a bacon egg and cheese sandwich on a croissant, a classic in the world of fast food breakfast.
Wendy's breakfast croissant
Croissant sandwich. Mary Meisenzahl/Insider
It was solidly fine. The croissant wasn’t great, and I wouldn’t go out of my way to get it again, but definitely not bad either.
Wendy's breakfast croissant
Croissant sandwich. Mary Meisenzahl/Insider
Next, we tried the sausage egg and cheese on a biscuit
Wendy's breakfast sandwich
Sausage biscuit. Mary Meisenzahl/Insider
This sandwich was great, definitely a match for the classic McDonald’s breakfast.
Wendy's breakfast sandich
Sausage biscuit sandwich. Mary Meisenzahl/Insider
The final sandwich, the honey butter biscuit, was easily the best of the three.
Wendy's breakfast sandwich
Chicken biscuit sandwich. Mary Meisenzahl/Insider
The sandwich is simple: a biscuit, honey butter, and a generous piece of crispy chicken.
It had the same great biscuit as the other sandwich, along with juicy chicken and a slight sweetness from the honey. It was one of the best fast food sandwiches I’ve ever had, and I’d order it again whenever I had the chance.
Wendy's breakfast sandwich
Chicken sandwich. Mary Meisenzahl/Insider
The biscuit was fluffy and not too dry, while the sausage was flavorful.
Wendy's breakfast
Taking a bite. Mary Meisenzahl/Insider
We both agreed we’d order it again.
Wendy's breakfast sandwich
Sausage biscuit. Mary Meisenzahl/Insider
Of course, we also had to get coffee.
Wendy's breakfast coffee
Coffee. Mary Meisenzahl/Insider
The coffee was exactly what you’d expect: not any better than what I’d make at home, but good enough alongside a good breakfast sandwich.
Wendy's breakfast coffee
Medium coffee. Mary Meisenzahl/Insider
After testing out the menu, I was really impressed with Wendy’s breakfast menu.
Wendy's drive-thru breakfast 2
Waiting for food. Mary Meisenzahl/Insider
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Its breakfast offerings aren’t as well known as McDonald’s, but I think as Wendy’s continues promoting it there’s room to grow.
Wendy's breakfast drive-thru
Morning drive-thru. Mary Meisenzahl/Insider
I think anyone who tries the chicken biscuit sandwich will be a Wendy’s convert.
Wendy's breakfast unwrapping
Unwrapping the sandwich. Mary Meisenzahl/Insider