When Flipboard CEO Mike McCue reportedly asked to resign from Twitter’s board recently, it gave the rest of us a pretty clear idea about where Twitter wants to take its product.Kara Swisher, who broke the news, says she heard McCue proposed stepping down because Flipboard and Twitter are becoming more alike – more competitive.
She said this competition may lead to skirmishes between the companies – or a potential acquisition of Flipboard by Twitter.
A source close to Twitter tells us that’s half right: Twitter is becoming more competitive with Flipboard. This source says it’s unlikely, however, that Twitter would acquire Flipboard if the company stays on its current trajectory.
This source says it is very likely, however, that Twitter continues evolve to look more like Flipboard: an app for browsing and consuming Web content that is curated by social signals.
We say continues because Twitter has been focusing on the discovery of content for a while now. It started with the iPhone app redesign last year.
Then, on May 1, product boss Satya Patel wrote this post:
Tuesday, May 01, 2012
The Discover tab makes it easy to discover information that matters to you without having to follow additional accounts. Starting today, the Discover tab will begin to surface content that is even more personalised and meaningful to you. We’ve incorporated additional personalisation signals to select Discover stories, including Tweets that are popular among the people you follow and the folks they follow.
The Discover tab’s new design shows who tweeted about particular stories. You can click “View Tweets” on any story to see popular Tweets from your network or recent, relevant Tweets directly below the story summary. This social context helps you understand why each story matters to you and makes it easier to join the conversation. You can reply, retweet or favourite these Tweets, or you can “Tweet this story” to share your own perspective.
Over the coming weeks, we’ll be rolling out this redesigned and more personalised Discover experience on Twitter.com, iPhone and Android. This update is part of our ongoing development of Discover; we will continue to work to make discovery on Twitter a magical experience that brings you instantly closer to the information that matters most to you at the right time, any time.
– Satya Patel, VP of Product (@satyap)
Update: An earlier version of this post reported that Mike McCue had stepped down from Twitter’s board. Kara Swisher had reported that he was merely considering such a move.
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